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September 8-11, 2025 • Pennsylvania Convention Center
Butler/Till at Fierce Pharma
We’re heading to Philadelphia and ready to connect with healthcare’s latest and greatest. From speaking on stage to sponsoring and hosting an exclusive VIP happy hour, Butler/Till is all in and ready to engage with those driving what’s next in the industry.
Let's Connect
Fore! Swing by our exclusive golf sim happy hour
We’ll tee-up perspectives on the latest industry shifts and opportunities. Seats are limited, so drop us your details to be considered.
Request your invite below for event details.
Why are we at Fierce Pharma?
Butler/Till has over 25 years of media experience in pharma
We specialize in healthcare marketing and have extensive expertise with 25+ years of experience in the space, 50+ Rx launches executed, specialists in 20+ therapeutic areas, and a proprietary technology stack to support all of our client's marketing objectives.
Wednesday • September 10
Panel: Translating Patient Insights into Actionable DTC Strategies
Michael Deichmiller
VP of Client Engagement and Planning + Speaker
As our VP of Client Engagement and Planning, Michael is responsible for monitoring and understanding key developments that impact marketing opportunities for Butler/Till’s diverse set of clients, helping them to drive business outcomes. Michael has been with Butler/Till since 2006 and has held numerous roles across all departments at the agency. These include Group Director, Integrated Planning, Account Director, Account Supervisor, Senior Account Executive, Social Media Strategist, and Media Manager, Planner, and Buyer. Michael has 15 years of experience working with clients in the healthcare industry and has expertise in pharma, health insurance, med device, and hospital/health system marketing.
Amanda DeVito
CMO + Track Chairperson
Amanda DeVito is our Chief Marketing Officer, responsible for driving strategic thinking, creative solutions, and innovation across the agency. As CMO she is integral in setting the future course of the agency. Amanda has 20+years of experience assisting clients, agencies and brands generate effective results. Her four key competencies are: Business/Disruption strategy; Marketing/Communication strategy; Growth/Innovation strategy; Leadership/DEIB strategy. She has vertical expertise in healthcare, financial services, automotive, retail, B2B and technology. Amanda came to Butler/Till from Alterian (now SDL), where she was a key player in a start-up success story and recipient of its Global Excellence Award.