Mosaic of Women's Whole Health
An exploration of physical, mental, and financial health and wellness

We recently teamed up with our partner Resonate to build a report entitled Mosaic of Women’s Whole Health.

This primary research report explores the economic force and influence of women's healthcare decisions and is expected to disrupt the way marketers think about and connect with women in the space.

Why did we build this?

Women have different health challenges and wellness aspirations, depending on their age, lifestyle, and preferences. As a result, effective media outreach from marketers that addresses their pain points and offers them solutions that fit their budgets, schedules, and values, is important. This report paves the way for conversation and action that will help reduce the gender health gap by including women in research, investment opportunities, femtech, and executive leadership positions.